{"id":27124,"date":"2023-04-12T18:28:21","date_gmt":"2023-04-12T22:28:21","guid":{"rendered":"https:\/\/goebt.com\/importance-of-knowing-your-customer\/"},"modified":"2023-04-12T18:28:21","modified_gmt":"2023-04-12T22:28:21","slug":"importance-of-knowing-your-customer","status":"publish","type":"post","link":"https:\/\/goebt.com\/importance-of-knowing-your-customer\/","title":{"rendered":"Do You Know Your Customers?"},"content":{"rendered":"<p>Store owners need to know their customers. Customer behavior provides insight that allows business owners to make changes to improve their customers\u2019 experiences. A recent <a href=\"https:\/\/www.convenience.org\/\" rel=\"noopener\" target=\"_blank\"><strong><span style=\"color: #ee8723;\">NACS<\/span><\/strong><\/a><strong><span style=\"color: #ee8723;\"> <\/span><\/strong>report dives into convenience customer behavior and identifies these 3 shopper types\u2026<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #2aaadf;\">Type 1: Experience-Driven Loyalists <\/span><\/a><\/span><\/strong><\/p>\n<p><span><strong><span style=\"color: #2aaadf;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\">22% of shoppers<\/a><\/span><\/strong><\/span><\/p>\n<ul>\n<li><span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; color: #11477e; text-decoration: none;\"><\/span><span style=\"color: #fa8d29;\">Most loyal group<\/span><\/a><\/span><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Picky about the stores they shop at <\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Quality is key<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Likely to make impulse purchases<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Tendency to go on several shopping missions <\/a><\/strong><\/span><\/li>\n<\/ul>\n<p><span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\"><span style=\"text-decoration: none;\">&nbsp;<\/span><\/a><\/span><\/strong><\/span><\/p>\n<p><span><strong><span style=\"color: #2aaadf;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\">Type 2: Time Optimizers<\/a><\/span><\/strong><\/span><\/p>\n<p><span><strong><span style=\"color: #2aaadf;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\">49% of shoppers<\/a><\/span><\/strong><\/span><\/p>\n<ul>\n<li><span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; color: #11477e; text-decoration: none;\"><\/span><span style=\"color: #fa8d29;\">Location is priority <\/span><\/a><\/span><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Quality is less important <\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Convenience is key <\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Less likely to impulse buy<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p><span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\"><span style=\"text-decoration: none;\">&nbsp;<\/span><\/a><\/span><\/strong><\/span><\/p>\n<p><span><strong><span style=\"color: #2aaadf;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\">Type 3: Value Seekers <\/a><\/span><\/strong><\/span><\/p>\n<p><span><strong><span style=\"color: #2aaadf;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\">29% of shoppers<\/a><\/span><\/strong><\/span><\/p>\n<ul>\n<li><span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; color: #11477e; text-decoration: none;\"><\/span><span style=\"color: #fa8d29;\">Price conscious <\/span><\/a><\/span><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Location is not the priority <\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Likely to conduct a digital search<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\"><span style=\"font-size: 16px; text-decoration: none;\"><\/span>Unlikely to have a specific shopping mission<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #ee8723;\">&nbsp;<\/span><\/strong><\/p>\n<p><span style=\"color: #57575b;\">Each of these 3 shopper types have different preferences and behave differently.<\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #57575b;\">Time optimizers make up the largest percentage of shoppers. This result supports the fact that convenience is key for customers. <span style=\"color: #fa8d29;\"><a href=\"\/store-owners-should-prioritize-convenience\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\">Learn more about catering to customers who prioritize convenience.<\/a> <\/span><\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #57575b;\">Experience-Driven Loyalists are the pickiest of the three, but they can also be your most loyal customers. These customers will likely refer a lot of people to your store and provide repeat sales for your business, since <span style=\"color: #fa8d29;\"><a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\">returning customers spend 67% more than new customers, according to Business.<\/a><\/span> Ensuring that your store is clean, well-lit, and stocks quality product will attract this type of customer. <span style=\"color: #fa8d29;\"><a href=\"\/how-restrooms-impact-business-and-how-to-improve\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\">Learn more about the impact store cleanliness has on customers.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #57575b;\">Value Seekers are exactly how they sound, they seek out the best value above all else. Convenience is not a priority for these customers. <span style=\"color: #fa8d29;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\">According to the report, they are most likely to make multiple shopping trips to various stores in search of the best price<\/a>. <\/span>Cater to these customers by making sure your prices are competitive and offer special promotions when you can. <\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #fa8d29;\"><a href=\"https:\/\/www.convenience.org\/Research\/Understanding-Your-Convenience-Shoppers\/Understanding-Your-Convenience-Shopper_Report.pdf\" style=\"color: #fa8d29;\" rel=\"noopener\" target=\"_blank\">Read the full NACS report<\/a><\/span><\/p>\n<p><span style=\"color: #ff9902;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Store owners need to know their customers. Customer behavior provides insight that allows business owners to make changes to improve their customers\u2019 experiences. A recent NACS report dives into convenience customer behavior and identifies these 3 shopper types\u2026<\/p>\n","protected":false},"author":244,"featured_media":27125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[197,201],"class_list":["post-27124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-featured","tag-retailer-trends-c-stores-convenience-stores"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=27124"}],"version-history":[{"count":0,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/27125"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=27124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=27124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=27124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}