{"id":27621,"date":"2018-08-22T14:34:02","date_gmt":"2018-08-22T18:34:02","guid":{"rendered":"https:\/\/goebt.com\/outdoor-c-store-signage-trends\/"},"modified":"2025-01-15T17:40:26","modified_gmt":"2025-01-15T22:40:26","slug":"outdoor-c-store-signage-trends","status":"publish","type":"post","link":"https:\/\/goebt.com\/outdoor-c-store-signage-trends\/","title":{"rendered":"Outdoor C-Store Signage Trends"},"content":{"rendered":"

Many c-store owners think that signage is something they don\u2019t really have to focus their attention on.  However, that couldn\u2019t be farther from the truth.<\/strong><\/em>  Signage is how you communicate with your customers when you can\u2019t speak with them directly.  The signage outside your store is how you communicate with them before they even get into your store.  If you aren\u2019t looking for ways you can give the outside of your store a new look and increase your traffic, you should really be evaluating your outdoor signage.  There are so many options for outdoor c-store signage, don\u2019t count out some of the industry\u2019s latest innovations.<\/p>\n

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Go Digital<\/strong><\/p>\n

Customers are accustomed to more technology in the businesses where they spend their money, and now they\u2019re much more impressed by businesses that take advantage of the latest trends in tech.  When it comes to c-store signage, digital signage is the most innovative and cutting edge as it gets.  Digital signage may seem like too big of an investment now, but once you add it to your store you\u2019ll be grateful for the positive impact it will have on sales.<\/p>\n

With digital signage, you aren\u2019t limited to just one message on a screen and could even take advantage of real-time messages.  Today\u2019s digital signage options are pretty easy to use and don\u2019t require staff with a specialty in technology.  Digital signage allows you to add some variety and excitement to your store advertising without cluttering the outside of your store.  From showing pictures of your latest delicious food service item, to telling your customers about the newest craft beer you have in stock, digital outdoor signage allows you to bring customers inside your c-store for all types of reasons.<\/p>\n

Use Your Pumps<\/strong><\/p>\n

If you have gas pumps outside your c-store, you\u2019ve got a great way to capture your customers\u2019 attention and bring them inside.  You\u2019re not just limited to pump stickers, either.  Now you could, take advantage of advertising in all the following ways:<\/p>\n